I make sure the brand reads as one whole
What I can help with
Six areas that are usually needed together.
A brand rarely asks for just a logo: behind it there is almost always a website, a marketplace shelf and a social feed, and all of it has to look equally convincing.
A landing page, a multi-page site or an online store.
I take the whole project and build it so you can edit it yourself and never depend on me for small changes.
Positioning, naming, the mark and the system of its versions. All of it comes together in a guideline your team can work from without me.
A complete layout with every state and every breakpoint, ready to hand over to a developer. I work with any stack.
Everything in English and to the platform’s requirements. Building the funnel. On-brand visuals without a photo shoot.
A different platform, a different logic: more infographics, slower decisions, a completely different path to purchase. I do the whole card.
Photography assembled with generation and finished by hand. Useful when a shoot isn’t possible, or when you need to repeat it a month later.
Projects
Here are the four projects where that shows best.
How the work goes
We work out what the business is, who buys it and what sets you apart from the neighbours on the shelf. Half the decisions are made here.
I look at competitors and at the niche. I don’t take references only from the giants — the interesting things usually sit off to the side.
I bring several directions that differ in approach, not in shade. You choose.
I take the chosen direction all the way: every screen, every state, every medium. I can explain each decision.
Build, setup, SEO, checks on every device. I show you how to make edits yourself, and I stay in touch after launch.
Principles
I always show more than one option.
I explain every decision, even when it argues with the brief.
Orphaned words, the grid and the white space — not details, but marks of quality.
I build a whole system, not a pile of separate pretty files.
I keep it simple enough that you can make the easy edits yourself.
Usability and function matter as much as the visuals.
I’ll reply and suggest where to start.
If it’s not something I do, I’ll say so plainly and point you to someone who does.
- under the handle lekso_design
- on +7 (905) 280−87−09.
Graphic and web designer.